Inmar processes 2.3 billion coupons, 700 million pharmacy claims and 525 million returned goods annually for over 100,000 retail locations and 9000 manufacturers. In 2012, we made the strategic decision to hire a leading data scientist and use our transactional data across all lines of business to perform analytics and generate new data products in order to become strategic partners with our clients. This session covers the technologies and vendors we evaluated, our current architecture and why we selected each component. The presentation will cover how we managed challenges with regulated ePHI data and will provide an overview of the products we have taken from proof of concept to revenue generating solutions.