Visualize This: The Art of Data Storytelling
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  Kimberly Nevala   Kimberly Nevala
Director, Business Strategies
SAS Best Practices
  Bree Baich   Bree Baich
Transmedia Mastermind


Wednesday, April 1, 2015
10:45 AM - 11:30 AM

Level:  Business/Strategic

Big data. Data science. Chief Data Officer (CDO). Data monetization. Data. Data. Data. Everyone's talking about it. But, what story is your data telling? As the data deluge continues, many organizations struggle to give their data a voice. Reality is, there are a myriad of skills sets, experiences and usage needs that make it tough to create common, compelling narratives. In an era of data-driven business, visualization is critical. Are you leveraging it for maximum impact? It is possible to design consumable and adoptable stories. We will help you put your data into action in order to communicate relevant, understandable, common language narratives. Join us and learn how to give your data a voice by:
  • Differentiating key audiences based on motivation and intent (how data will be used)
  • Identifying appropriate visualizations and communication methods
  • Designing and delivering compelling and consumable narratives

Kimberly Nevala is the Director of Business Strategies for the SAS Best Practices team. She is responsible for industry education, key client strategies and market analysis in the areas of business analytics, data governance, and enterprise information management. Kimberly has 20 years of experience advising clients worldwide on strategic customer and information management programs. Kimberly's work has been featured by Information Week, CIO Asia, Knowledge World, Datanami and the IIA. She is the author of Portrait of a CAO (an Analytic eBook), The Anatomy of an Analytic Enterprise, 10 Mistakes to Avoid When Launching a Data Governance Program and Sustainable Data Governance.

Bree Baich is the Transmedia Mastermind for SAS Best Practices where she applies her design and storytelling skills to transform complex concepts into dynamic, thought-provoking narratives deployed through a variety of media.

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