Visualize This: The Art of Data Storytelling
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  Kimberly Nevala   Kimberly Nevala
Director, Business Strategies
SAS Best Practices
  Bree Baich   Bree Baich
Transmedia Mastermind


Wednesday, April 1, 2015
10:45 AM - 11:30 AM

Level:  Business/Strategic

Big data. Data science. Chief Data Officer (CDO). Data monetization. Data. Data. Data. Everyone's talking about it. But, what story is your data telling? As the data deluge continues, many organizations struggle to give their data a voice. Reality is, there are a myriad of skills sets, experiences and usage needs that make it tough to create common, compelling narratives. In an era of data-driven business, visualization is critical. Are you leveraging it for maximum impact? It is possible to design consumable and adoptable stories. We will help you put your data into action in order to communicate relevant, understandable, common language narratives. Join us and learn how to give your data a voice by:
  • Differentiating key audiences based on motivation and intent (how data will be used)
  • Identifying appropriate visualizations and communication methods
  • Designing and delivering compelling and consumable narratives

Kimberly Nevala is the Director of Business Strategies for SAS Best Practices. She advises customers on how to balance forward-thinking strategies with real-world perspectives on business analytics, data governance, analytic culture and change management. Kimberly’s current focus is helping customers understand both the business potential as well as the practical implications and limitations of artificial intelligence and machine learning. A popular speaker and author, Kimberly has published numerous eBooks and white papers including “The Machine Learning Primer”, “Data-Driven: From All Gut to Analytically-Driven Glory”, “Anatomy of an Analytic Enterprise”, “The CAO eBook” and “Sustainable Data Governance”. Her latest SAS eBook “Making SENSE of AI” is coming soon!

Bree Baich is the Transmedia Mastermind for SAS Best Practices where she applies her design and storytelling skills to transform complex concepts into dynamic, thought-provoking narratives deployed through a variety of media.

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