Risk Reduction for MDM Implementations: A Bank Central Asia Case Study

As the winner of the Excellent Service Experience Award 2013, Bank Central Asia, one of the leading commercial banks in Indonesia, set an objective to continue to invest in and develop its range of products and services, provide superior service to existing customers, cross-sell to high-value customers and other customer segments, and attract new clients. They knew they needed a robust, accurate MDM implementation in order to achieve these business goals.

In order to achieve business sponsorship, BCA's technology group had to demonstrate that the project risk could be mitigated. Specifically, they had to assure management that (1) the MDM "golden profiles" across the full data set would have the quality and consistency necessary to meet BCA's business goals, and (2) the MDM would contain all of the organization's data and be ready for production within six months. Attendees will learn:

How BCA utilized advanced diagnostics and analysis to determine - prior to undertaking the implementation - the time, cost, and resources necessary for full-volume MDM, and the specific quality level they would achieve at production rollout
How BCA came in significantly under their required six-month timeframe and within budget for full-volume production implementation
The positive impact of having accurate MDM capabilities on BCA's business operations

Michael M. Ott is a Senior Vice President of Innovative Systems, Inc., a global leader in the development and delivery of MDM, Data Governance, Data Quality, and AML compliance solutions. Mr. Ott has extensive experience in executive management, marketing, business development, product management, and software development. He currently oversees the Data Management, MDM, and business solutions areas for Innovative Systems. For 30+ years, Mr. Ott has been involved in managing the delivery of MDM, risk management, data governance, and data quality consulting and solutions to some of the largest companies in the world. He frequently speaks on topics related to achieving better business results through more effective data management and data governance approaches. Mr. Ott received a Bachelor of Economics degree from Allegheny College and a Master of Business Administration degree from the University of Pittsburgh with a dual concentration in Marketing and Information Systems.