Designing For Performance or How I Learned To Stop Worrying and Love My DBA

Everyone agrees that great database performance starts with great database modeling and design. And yet we often find ourselves putting pressure on database administrators and developers to find new and imaginative ways to improve performance without changing our design when, in fact, it is our physical data modeling decisions that are often the root cause of later performance issues. Attend this session and learn how to design for performance now and with an eye for the future.

Tom will cover topics such as:

Choosing the right datatypes
Index strategies
Archiving and data lifecycles
Normalization and Denormalizaiton
Finding the right balance
...and more.

Thomas LaRock is a Microsoft Certified Master, a SQL Server MVP, a VMWare vExpert, and a Microsoft Certified Trainer with over 15 years experience in the IT industry in various roles such as programmer, developer, analyst, and database administrator. He is also the author of "DBA Survivor: Become a Rock Star DBA" and has participated in the technical review of several other books.