Data Modeling and Design Throwdown (Double Session)

Are you opinionated? Are you usually right? Do you know why?

Most agree that if you want to have good database performance and happy data, you must start with a good database design. Unfortunately, not everyone agrees which design options are best.

Data architects and database administrators have debated database design best practices for decades. Often, systems are built to handle current workloads, and as time progresses, the workloads increase but database performance doesn't scale accordingly. Attend this session to join a fun and sometimes irreverent debate about the pros and cons of these design decisions. You'll learn about the contentious issues that will affect your end users most frequently and how to avoid them.

Karen Lopez is a Senior Project Manager and Architect at InfoAdvisors. She has 20+ years of experience in project and data management on large, multi-project programs. Karen is a popular speaker known for her highly interactive, practical and sometimes irreverent presentation style. She is a Microsoft SQL Server MVP, She wants you to love your data.

Thomas LaRock is a Microsoft Certified Master, a SQL Server MVP, a VMWare vExpert, and a Microsoft Certified Trainer with over 15 years experience in the IT industry in various roles such as programmer, developer, analyst, and database administrator. He is also the author of "DBA Survivor: Become a Rock Star DBA" and has participated in the technical review of several other books.