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DESCRIPTION:Click for Latest Location Information: http://edw2015.dataversity.net/sessionPop.cfm?confid=87&proposalid=6986\nIn 2010 Railinc management received the following project request: “We need a “single version of the truth” about our customers. Today Railinc has numerous customer data sources that are not integrated together.  This leads to inaccurate and duplicate information.  There is no consistently reliable source of customer information.  These silos of customer data hamper our ability to operate efficiently in our customer communications, sales, operations, marketing, product support, and billing. Competing for multiple multi-year initiatives and projects we received approval for a three-year program with limited funding, to integrate four systems. By 2013, the last year of the program, we had integrated seven systems and implemented a CRM system that has delighted our internal customers.
DTSTART:20150331T101500
SUMMARY:Master Data Management on a Budget
DTEND:20150331T105959
LOCATION: See Description
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