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DESCRIPTION:Click for Latest Location Information: http://edw2015.dataversity.net/sessionPop.cfm?confid=87&proposalid=7063\nEnd users ask for Customer MDM solutions to have a holistic understanding of their customers, however with many implementations, business value of accessing this 360 view is delayed.\nCloud-based data services, integrated into the application platforms (HMS's offering for Pharma, data.com offering of Salesforce) allow companies to realize many of the benefits of traditional MDM solutions faster, while providing a stronger foundation for enterprise-wide MDM solutions.\nThis session will discuss how to enable organizations to get to an improved degree of customer understanding, and how "controlled redundancy" and in-platform services can yield greater user experience and engagement in business applications.  We will also provide a framework of iteratively reaching better managed customer data across faster project cycles.
DTSTART:20150402T083000
SUMMARY:Systems of Engagement and Integrated Insights: How CRM, MDM, and BI Solutions are Coming Together
DTEND:20150402T091459
LOCATION: See Description
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