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DESCRIPTION:Click for Latest Location Information: http://edw2015.dataversity.net/sessionPop.cfm?confid=87&proposalid=7073\nNational Instruments (NI) manufactures and sells a vast and complex array of instruments, devices, and systems that equip engineers and scientists with the systems they need to innovate and solve the world’s greatest engineering challenges.\nNI has been challenged with a fragmented customer experience due to choice complexity in its vast array of products and services in addition to proliferation of inconsistent and duplicate product information.  To overcome these challenges, NI has begun to simplify the customer experience making it easier for customers to understand what they need to buy. The product data platform is expected to improve marketing efficiency and effectiveness through data accuracy and governance and provide a unified view of product information for accurate business intelligence and more informed executive decision-making.\nKey elements of their approach include:\nBusiness conditions leading up to investment in product MDM\nApproach taken to justify investment\nDefining the enterprise product data model\nTaxonomies, hierarchies and governance\nPIM tool selection and pilot\nImplementation approach\nProgam results \nThe road ahead
DTSTART:20150401T093000
SUMMARY:National Instrument's Digital Transformation with Product MDM
DTEND:20150401T101459
LOCATION: See Description
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