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DESCRIPTION:Click for Latest Location Information: http://edw2015.dataversity.net/sessionPop.cfm?confid=87&proposalid=7333\nAdvanced use of customer information is an imperative today. Leading companies are leveraging their customer information for initiatives such as advanced customer analytics, proper channel and service alignment, personalized relationship management, and effective risk management.\nAt the heart of making this possible is accurate MDM, whether you’re dealing with customers, clients, patients, students, employees, vendors, or any other party with a name and location. However, organizations have had many negative experiences in the past concerning huge expenditures of money and time that have often occurred with implementing data warehouses and CRM and MDM systems.  So in order to demonstrate payback, it is critical to show the MDM business sponsors – ahead of the investment in the project – that the organization can have a production-ready MDM platform containing the required data from 100% of the sources within a very short timeframe – typically in a matter of weeks.\nAttendees will learn:\nHow to demonstrate, ahead of the project, that the MDM implementation will meet business accuracy, time, and cost requirements\nHow to achieve a production implementation in a matter of weeks with minimal personnel resources
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SUMMARY:Overcoming Today’s Customer Master Data Management (MDM) Challenges in Weeks, Not Years
DTEND:20150331T144459
LOCATION: See Description
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