The Master Data Marketplace: A Model for MDM Success

The "Master Data Marketplace" is a unique model for implementing a durable Master Data Management (MDM) solution that was developed based upon 20 years of experience with two successful MDM implementations at two companies. This session will provide a more in depth perspective of the model first introduced at EDW2014 and received high acclaim from attendees. Drawing upon business concepts, the model was architected to operate a MDM that nearly pays for itself. In this session you will learn:

How to manage a MDM as a service business
Operating a MDM solution using supply chain concepts
Successful marketing strategies for your MDM service
Recovering the cost of running of your MDM solution

Frank Cerwin is the Director of Data & Information Architecture at McDonald’s with responsibilities for Master Data Management (MDM), data integration, data governance, and database management. He has over 35 years of IT experience with architecture and leadership roles in application development, IT security, data management, and eCommerce spanning multiple organizations and industries in the public and private sectors. Frank is ITIL Foundation certified, Six Sigma Green Belt certified, and is past-chairman of the Association of IT Professionals (AITP) Chicago Chapter’s IT Governance Special Interest Group.