Systems of Engagement and Integrated Insights: How CRM, MDM, and BI Solutions are Coming Together
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  Mehmet Orun   Mehmet Orun
Data Strategy Leader
  Alan Dray   Alan S. Dray
Sr Data and Technical Solution Architect


Thursday, April 2, 2015
08:30 AM - 09:15 AM

Level:  Intermediate

End users ask for Customer MDM solutions to have a holistic understanding of their customers, however with many implementations, business value of accessing this 360 view is delayed.

Cloud-based data services, integrated into the application platforms (HMS's offering for Pharma, offering of Salesforce) allow companies to realize many of the benefits of traditional MDM solutions faster, while providing a stronger foundation for enterprise-wide MDM solutions.

This session will discuss how to enable organizations to get to an improved degree of customer understanding, and how "controlled redundancy" and in-platform services can yield greater user experience and engagement in business applications. We will also provide a framework of iteratively reaching better managed customer data across faster project cycles.

A passionate data and technology professional, Mehmet Orun? has been combining proven best practices with emerging techniques to help organizations unpack the power of their data for over 20 years. As an experienced data strategist, Mehmet has worked across industries and companies big and small, to help them better engage customers, employees, and partners through understanding of relationships, product use, and operations. His favorite quotes include "A roadmap with only one road is not much of a map." and "If you want to live a happy life, tie it to a goal, not to people or objects" Mehmet's previous roles include Director, Data Quality at Salesforce, MDM Solution Owner and Enterprise Architect for Data at Genentech, DAMA-I and SFDAMA Board Member, and CDMP Data Quality Exam Committee Member. He is a contributor to DAMA DMBOK, holds a Mastery level CDMP, and is passionate about learning and sharing.

Internet Application Architect, Data Architect, and Application Integrator and Developer in a wide variety of business applications. Particularly focused in use of internet technologies, relational database design, and master data management using Open Source tools and integrating COTS packages with current and reengineered business processes. Specialties: Database Design, MDM/CDI

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